Creating sustained relationships through inspired, original content.

We are a content and engagement agency focused on helping clients captivate, grow, convert and sustain strategic b2b audiences, enhancing the whole lifecycle. We create accurately targeted thought leadership strategies across the most relevant channels from digital content to live events. Passionate about helping our clients to achieve resilient relationships with their customers, members, employees or investors, we are dedicated to creating strategic campaigns that deliver clear ROI.


Allowing audiences to choose how to engage

We strongly believe in communicating with audiences through their medium of choice, and via the route most appropriate for the message, from live events to webinars, industry research to digital channels.

Vicara’s Directors have more than thirty years’ experience in publishing, digital content and conference management. We combine our knowledge to create high quality, custom thought-leadership campaigns for our clients, precisely targeted to their marketing and engagement objectives.

Contact us to discuss how we can grow your thought-leadership with:

  • Branded content
  • Specially commissioned research, eBooks, case studies and white papers
  • Thought-leadership webinars
  • Digital strategies for publishers
  • Change management for internal content teams
  • In-person events such as workshops, round tables and customer days
  • Conference production
  • Video production and event tv
  • Thought-leadership packages for exhibitors
  • White-label events and publications


We provide a flexible, high quality resource for clients, working alongside their internal teams, and allowing them to focus on their core business. And our precise focus allows us to keep track of emerging trends and best practices, ensuring that your thought-leadership campaigns stay fresh.

Our expertise and extensive network of writers, analysts, editors, designers and speakers ensures that you benefit from having the right resource at the right time.

When engagement campaigns are managed internally they can often get delayed as other business priorities take over. Outsourcing to


We also provide services for event exhibitors, helping them to generate maximum return on their investment through our ‘event-ready’ package of thought-leadership materials.