Creating sustained relationships through inspired, original content.

We are a content and engagement agency focused on helping clients captivate, grow, convert and sustain strategic b2b audiences, enhancing the whole lifecycle. We create accurately targeted thought leadership strategies across the most relevant channels from digital content to live events. Passionate about helping our clients to achieve resilient relationships with their customers, members, employees or investors, we are dedicated to creating strategic campaigns that deliver clear ROI.


Allowing audiences to choose how to engage

We strongly believe in communicating with audiences through their medium of choice, and via the route most appropriate for the message, from live events to webinars, industry research to digital channels.

Vicara’s Directors have more than thirty years’ experience in publishing, digital content and conference management. We combine our knowledge to create high quality, custom thought-leadership campaigns for our clients, precisely targeted to their marketing and engagement objectives.

Contact us to discuss how we can grow your thought-leadership with:

  • Branded content
  • Specially commissioned research, eBooks, case studies and white papers
  • Thought-leadership webinars
  • Digital strategies for publishers
  • Change management for internal content teams
  • In-person events such as workshops, round tables and customer days
  • Conference production
  • Video production and event tv
  • Thought-leadership packages for exhibitors
  • White-label events and publications


We provide a flexible, high quality resource for clients, working alongside their internal teams, and allowing them to focus on their core business. And our precise focus allows us to keep track of emerging trends and best practices, ensuring that your thought-leadership campaigns stay fresh.

Our expertise and extensive network of writers, analysts, editors, designers and speakers ensures that you benefit from having the right resource at the right time.

When engagement campaigns are managed internally they can often get delayed as other business priorities take over. Outsourcing to


We also provide services for event exhibitors, helping them to generate maximum return on their investment through our ‘event-ready’ package of thought-leadership materials.


Vicara’s Directors have more than thirty years’ experience in publishing, digital content and conference management. We combine our knowledge to create custom, integrated solutions for our clients, precisely targeted to helping them achieve their marketing and engagement objectives through valued thought-leadership.

Mindy Emsley

Mindy Emsley is currently a freelance content developer and strategy advisor to a variety of B2B conferences and exhibitions companies. With over 14 years’ experience delivering profitable conferences, webinars, product launches and user events globally, Mindy specialises in content generation and audience engagement. Working with international clients on initial concept and strategy planning, to developing multi-channel sales and marketing campaigns, lead generation, and onsite delivery, she applies a consultative and hands-on approach to every project. Mindy began her career producing financial conferences in the City and has since worked across a number of sectors including telecoms, energy storage, space technology and retail. She has held permanent and contract positions at companies including IIR Telecoms, Informa, TM Forum, IQPC, PBI Media, GBA, EuroFinance and most recently, Smarter Shows. Mindy holds a BA Hons and Masters with Distinction from the University of Sussex.

Beccy Henderson

Beccy Henderson works as a freelance content strategist and publisher, specialising in helping organisations deliver aligned, multi-channel campaigns to engage with their audiences. Beccy uses her extensive knowledge of communications tools to create tailored programmes, including webinars, eBooks, publications, web channels, e-newsletters, research, live events, and social media. Creative, committed, energetic and goal-oriented, Beccy delights in producing best-in-class solutions for her clients. She began her career in publishing and has held posts in consumer, b2b and customer sectors, working with a diverse range of organisations. Most recently Beccy worked with TM Forum, the primary global trade association for the digital economy, where Beccy held the position of VP Events, Research and Content, a role in which she managed and integrated industry-leading conferences, research products and publications, focused on digital innovation. She was also a member of the organisation’s Senior Leadership Team. Beccy holds a BSc Hons in Psychology from Goldsmiths, University of London.